Participants will gain essential skills in business development, including strategies for market analysis and effective stakeholder communication.
The course offers practical guidance on creating robust marketing plans, identifying potential partners, and managing the business development lifecycle.
Tailored for knowledge transfer professionals, this programme focuses on how to accelerate the commercialisation of innovations through knowledge transfer partnerships and engagement with the broader knowledge transfer network.
By mastering these strategies, attendees will be equipped to drive accelerated knowledge transfer and ensure that cutting-edge research achieves its full commercial potential.
Why join this course?
This Marketing and Business Development Training Course is essential for those looking to excel in transforming research into market-ready products. The curriculum covers effective communication with stakeholders and offers practical training on creating marketing strategies, identifying potential partners, and managing business development activities.
This course is perfect for knowledge transfer professionals seeking to enhance their skills in driving successful commercialisation efforts. By participating, you will gain the expertise needed to turn innovative research into impactful commercial and societal successes.
Learning Objectives
Understand the scope of the business development role
Interface effectively with academic roles and other KT roles
Use the value chain to identify potential partners
Recognise the ideal characteristics of a potential innovation partner (absorptive capacity)
Identify potential leads using internet strategies
Utilise social media to identify thought leaders and active innovators
Leverage forums to connect with potential partners
Course Topics
Course Introduction: the impossible role of a Business Developer
Developing a strategy
Knowing the right people to market to
Using social media tools to find partners and investors
Single occupancy : €130.00 per night inclusive of breakfast
Double occupancy : €150.00 per night inclusive of breakfast
Local Tourist Tax 1,32€ per person/day not included
Participants must make their booking through hotel website with the promotion code ASTP2025.
The room is subject to availability.
In the event that Calipolis Hotel is fully booked, please find below other hotels in the neighbourhood. Please note ASTP does not have special arrangement with these hotels.
I thought that this was an excellent introduction to the topic of Venture Capital for early-stage tech startups (and the interface with TT). The calibre of the lecturers was excellent. They were all approachable, knowledgeable, and happy to engage with the participants.
The topics covered were broad and pitched at the correct level.
Dr Alastair Cunningham, Spain
Venture Capital TC
This is my first experience of this kind and ASTP was far beyond expectations. I really have no words. I feel much richer in soul and intellect. I wanted and still want to evolve, to learn. Even if I still have to learn, my colleagues and trainers have been exceptional.
Maria Spiridon, Romania
Building KTO for
Left a little piece of my heart in Latvia this past week at the ASTP course for Creating Successful Spin-outs in Riga. I'm grateful to the wonderful ASTP staff for a fantastic programme.
I value these programmes for the knowledge transferred and especially for the connections made. The training days are long and intense, but as they say in Italian, vale la pena. We emerge with a better understanding and appreciation for the work we do, which in turn helps us to be more active, engaged, and generous within our respective ecosystems.
Arendt Speser, Italy
CSS
Many thanks to ASTP for bringing your wonderful training events to Riga! I learnt a lot about early-stage technologies and their transfer via Spin-outs. It was lovely to meet friends and colleagues from previous ASTP events.
We discussed how the knowledge transfer processes are organised at our institutions and about the team effort that goes in to supporting academic inventions together with researchers.
Anna Stikane
Latvia
It has been three intense training days and an insightful experience of learning and connecting with knowledge transfer professionals across Europe.
Thank you for providing us with such a high-quality training experience on Spin-outs!