Marketing and Business Development

Marketing and Business Development

This course provides in-depth instruction on promoting and commercialising research outcomes.

Book Your Place

22 Jan - 24 Jan 2025 Sitges , Spain
Members
€1,290.00
Non-members
€1,940.00

Participants will gain essential skills in business development, including strategies for market analysis and effective stakeholder communication.The course offers practical guidance on creating robust marketing plans, identifying potential partners, and managing the business development lifecycle.

Tailored for knowledge transfer professionals, this programme focuses on how to accelerate the commercialisation of innovations through knowledge transfer partnerships and engagement with the broader knowledge transfer network.

By mastering these strategies, attendees will be equipped to drive accelerated knowledge transfer and ensure that cutting-edge research achieves its full commercial potential.

Why Join The course?

This Marketing and Business Development Training Course is essential for those looking to excel in transforming research into market-ready products. The curriculum covers effective communication with stakeholders and offers practical training on creating marketing strategies, identifying potential partners, and managing business development activities.

This course is perfect for knowledge transfer professionals seeking to enhance their skills in driving successful commercialisation efforts. By participating, you will gain the expertise needed to turn innovative research into impactful commercial and societal successes.

Course Objectives

The course objectives are to:

  • Understand the scope of the business development role 
  • Interface effectively with academic roles and other KT roles 
  • Use the value chain to identify potential partners 
  • Recognise the ideal characteristics of a potential innovation partner (absorptive capacity) 
  • Identify potential leads using internet strategies
  • Utilise social media to identify thought leaders and active innovators 
  • Leverage forums to connect with potential partners

Key Topics

The key course topics are:

  • Course Introduction: the impossible role of a Business Developer 
  • Developing a strategy 
  • Knowing the right people to market to 
  • Using social media tools to find partners and investors 
  • Productive conversations with potential partners 
  • Sales tactics 
  • Keeping the deal on track: managing relationships 
  • Corporate resistance to innovation 
  • Lining-up internal stakeholders
  • Capturing the essence of an agreement 
  • Building strategic partnerships 
  • Overcoming internal and external barriers

Booking Options

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  • By proceeding with this booking, you are agreeing to allow ASTP to use your image solely for promotional and educational purposes.

Testimonials

testimonial

I thought that this was an excellent introduction to the topic of Venture Capital for early-stage tech startups (and the interface with TT). The calibre of the lecturers was excellent. They were all approachable, knowledgeable, and happy to engage with the participants.

The topics covered were broad and pitched at the correct level.

Dr Alastair Cunningham, Spain

Venture Capital TC

testimonial

This is my first experience of this kind and ASTP was far beyond expectations. I really have no words. I feel much richer in soul and intellect. I wanted and still want to evolve, to learn. Even if I still have to learn, my colleagues and trainers have been exceptional.

Maria Spiridon, Romania

Building KTO for

testimonial

Left a little piece of my heart in Latvia this past week at the ASTP course for Creating Successful Spin-outs in Riga. I'm grateful to the wonderful ASTP staff for a fantastic programme.

I value these programmes for the knowledge transferred and especially for the connections made. The training days are long and intense, but as they say in Italian, vale la pena. We emerge with a better understanding and appreciation for the work we do, which in turn helps us to be more active, engaged, and generous within our respective ecosystems.

Arendt Speser, Italy

CSS

testimonial

Many thanks to ASTP for bringing your wonderful training events to Riga! I learnt a lot about early-stage technologies and their transfer via Spin-outs. It was lovely to meet friends and colleagues from previous ASTP events.

We discussed how the knowledge transfer processes are organised at our institutions and about the team effort that goes in to supporting academic inventions together with researchers.

Anna Stikane

Latvia

testimonial

It has been three intense training days and an insightful experience of learning and connecting with knowledge transfer professionals across Europe.

Thank you for providing us with such a high-quality training experience on Spin-outs!

Faye Orfanou, Greece